5 Ninja Ways to Use The Google External Keyword Tool

.

The Google External Keyword Tool is an absolute brilliant tool, this is no hype or exaggeration, today I am going to show you  ninja ways of how I conduct keyword research and pick out profitable keywords with good commercial intent, good search volume, a low competition and most importantly keywords that rank on google’s page one really fast.

Many people know about the Google External keyword tool but many do not use it the right way. Picking the right keyword is the most important part when you want to rank on the search engines.

If you mess up and select the wrong keywords you will waste a lot of time, money and get frustrated. This is why most people think SEO is difficult, time consuming and hard to rank on the search engines. Most internet marketers propagate getting into SEO, only if you have a lot of time or they just tell you to stay away from SEO because it is difficult.

Let me tell you, they are absolutely wrong and SEO is easy and it all boils down to one thing – if you select the wrong keywords it will be very difficult to rank and ranking might even take months or years.

This Google External keyword tool is a goldmine of keywords, if you know what you are doing. It is important you learn how to use the google keyword tool the right way, and I am going to show you how to do it with an example.

Please follow the steps below

1. Firstly sign up for a google adwords account to use the google external keyword tool:

Go to google adwords sign up for an account if you don’t already have one, its free to sign up. The reason we do this is because if you use the google external keyword tool without signing up for an adwords account you get only a maximum of 100 search results but when you have a google adwords account and you use the google external keyword tool from this account you get a maximum of 800 search results plus you get additional data which can be very helpful.

Sign in your account and go to the Reporting And Tools tab under that click the Keyword tool.

2. Google external keyword tool Setting

Before you key in your Broad Keyword phrase in the Search box you need to do the following.
Depending on what area you want to target, meaning local or global you need to choose the location.
Next you need to change the option from Broad Match to Exact Match .

Now Put In your broad keyword and click search, in this example we have put the keyword “Angry Birds”

3. Choosing Long Tail Keywords

Now scan trough the list and pick long tail keywords (Keywords with at least 3 words) which have at least 1000 searches per month, in this example I choose “angry birds stuffed animals”

Now copy paste the keyword in the search box with all the same setting and check the box that says Only show ideas closely related to my search terms just below the Search box and click search.

Now we will see only keywords with the keyword in them, since these are long tail keywords you won’t find many keywords, but the ones you find will be closely related to your keyword phrase and will be good options to make additional pages for your sites

4. Checking for keyword competition and commercial intent

Now we need to check if this keyword has low competition in google and has a good commercial intent. So what we will do is click the keyword and the keyword will open in a new window.

Now to check the competing sites put the keyword in inverted commas, like this “angry birds stuffed animals”

If the number of competing sites is less than 100,000 then the key word is good. In our example the keyword has 88000 competing sites which is good.

You can also see there are tons of advertisers paying for advertisements on this page so the keyword looks profitable as well.

I have just mentioned 100000 competing sites as a my bench mark in this example the keyword ‘angry birds stuffed animals’ has a competition of 88000, but in case the competition was say 150000 according to the benchmark i would have to discard the keyword but before doing that I would check the page rank, back links and on-page optimization factors of the sites on page one of google ranking for that keyword.

If the 3 criteria’s I am looking for are weak and the sites do not meet them, I know I can beat them and rank on page one in 10 – 15 days and I will consider the keyword even with a competition of 150000.

So even if you use competition as a benchmark don’t discard keywords only based on that. Be careful and check the websites ranking for that keyword before you take a call.

For this example keyword with 3600 searches per month with 88000 competing sites and a good commercial intent, and we should be able to rank this site in 10 days or so.

5. Misconceptions about the Google external keyword tool.

The google external keyword tool shows a column with the competition for each keyword. The competition information does not tell us if the keyword is difficult or easy to rank on google. The competition data is for google paid advertisers only. So please do not dismiss keywords because you see the competition is high.

Secondly make sure that you correctly choose the country in you settings if you are targeting a local market then only look at the search count in that column. If you just looking at the global numbers you can choose all the countries.

Lastly the Cost Per Click Mentioned in the tool is not an indication of what you will get paid in case you have an adsense site that amounts is an indication as to how much the advertiser will have to pay google to rank for that particular keyword.

So make sure you don’t chop of keywords from your list if you see the competition is to high  in the google keyword tool you need to check in google to see if the competition is low and then make a decision.

Speaking about choosing profitable keywords I recently completed a case study where I took a brand new domain and ranked it on page one of the Search Engines for 55 keywords in 15 days and I even made 3 sales. The best part is, I recorded the entire Keyword Selection, Domain Selection, On Page Optimization and Backlinking process that helped me achieve these ranking and if you are doing any kind of SEO to rank on page one of the search engines you will be able to do the same. I am very sure you will love this case study and for a very limited time I am giving away this Page One Case Study for free so check out Ranking Genius and grab this case Study for free before its gone.

If you follow this process more often than not you will find profitable keyword if you like the article on the google external keyword tool please share it by clicking the links below.